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Welcome to the July 2004 edition of NLP in Action!
It may be getting cold outside, but things are heating up at Universal
Events!
This month we have included tips and articles on how to improve
your communication, sales and marketing so your business is hot
this winter.
Sue Knight, author of NLP at Work gives great tips on influence,
Don Power teaches us about using successful language, and Kris Mills
offers great tips on writing effective letters.
Be sure to register for the FREE upcoming evening event "Wealth
and Power" with Chris Howard in August, to learn the secrets of
developing the billionaire mindset and transforming your financial
future. Visit our revamped website that includes a new
affiliate
program so you can refer us to your clients and be rewarded for
your thoughtfulness.
Thank you for spreading the message that people can harness the
power of their minds for personal and professional growth.
Happy Reading!

Influence and Sales - What Really Makes a Difference
By Sue Knight
When we take the time to truly listen to what people are trying
to communicate it is surprising what we can learn...
A friend of mine who is getting married in a few weeks time was
talking about her recent dental work. She had paid out a large sum
of money (she gestured with her arms reaching as wide apart as they
could!) for some significant cosmetic dentistry - something that
she thought she would never do.
What had surprised her and made a very big impact on her decision
was the way that the dentist related to her. He had talked not in
terms of the problems with her teeth of which there were many, but
of her right to have a beautiful smile on her wedding day and beyond.
She felt that at last someone really understood what was important
to her.
Click Here To Read More

The Language of Success
By Don Power
So often sales and business people rely on what is referred to in
the structure of language as the surface structure; the already
known information, whereas the deepest most significant needs (our
personal truth) lie at the deepest structure - often beyond what
we consciously know for ourselves. The deep structure of our experience
contains what we really mean, really want, really experience, really
feel and really need. When we relate to people at the deepest level
of their experience we create an atmosphere of trust, respect and
influence.
Click Here To Read More

How to Write Sales Letters that Sell
By Kris Mills
Great copywriting is about remembering that advertising is nothing
more than salesmanship in print.
People will continue reading a letter as long as the message continues
to be of interest to them. What that means is that your copy needs
to focus on the reader by frequently using the word "you" and revealing
benefit after benefit after benefit.
The opening paragraph is the most important piece of copy in your
entire letter. It's the piece of copy that will either capture your
reader's interest enough so they want to keep reading or, it will
make them throw it away.
Click Here To Read More

NLP at Work
Sue Knight
A clear and readable intro to NLP. This is an international
best-seller that cuts through the jargon, explores the elements
of NLP plus the practical applications and toolkit of techniques
with simple explanations, exercises and thought provokers to
speed up your learning. |
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Investment: $45.00
Order this Book
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Performance Revolution
Business Strategies
to Multiply Your Results
8-CD Audio Set
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The success of any individual is instantly multiplied when
they develop their leadership abilities. Within Leadership lies
the power of influence. In this explosive 8-CD live recording
Christopher Howard will share with you the secrets to gaining
maximum influence in your life and creating results far beyond
your own expectations. |
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Investment: $250.00
Order this CD Set
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